Businesses use customer
profiles to try and target their products at the right people and increase
sales. By using a customer profile they are cutting down on wasted advertising
as understanding a customer profile means they are not spending money on people
that are not interested. Advertising in the form of direct mail for example has
always had a low return. In the past, this type of blanket advertising may have
been able to pay for itself even without customer profiling, but consumer
demand has changed such that using customer profiles have now become essential
to any kind of marketing. Using a customer profile you can target your
marketing budget to known interested customer profiled consumers. The return
rate, thanks to customer profiling is likely to be much higher.
Just something to look at , we could just give a little insight into why we have included one instead of just throwing one in?
Nicole x
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