L'oreal Paris

L’oreal Paris- ‘Cast Yourself’

In October 2011 L’oreal Paris launched a competition to find three girls to star in the next Casting Crème Gloss advert alongside spokes model, Cheryl Cole. They were looking for a blonde, a brunette and a red head. This advert would be the first of L’oreals adverts that did include an official L’oreal Paris ambassador.

Fans were asked to 'Cast Yourself' by visiting the L’Oréal Paris Facebook page. As well as this a phone app was created and it allowed the applicants to upload their photo and complete the sentence “I love Casting Crème Gloss because...” before the voting began. ‘The Facebook app was downloaded over 21,414 times, and over 15,547 voted in just the first week alone’. This just show how people really respond to these ‘real women’ campaigns, they are a successful way of making a brand more personable.

Written by Amy xx

http://rachaelblogs.co.uk/2011/11/22/cheryl-cole-competition/

http://lbbonline.com/news/fans-cast-themselves-alongside-cheryl-cole-in-new-ad-from-loreal-paris/

http://fashionbite.co.uk/2011/11/04/competition-cast-yourself-with-l’oreal-paris-casting-creme-gloss/