This is a survey we undertook in order to understand the UK
potential consumer and also to see the initial reaction from the public about
both brands. From this it allowed us to make a decision on which brand should
be brought forward. In total we asked 30 women aged put
age here amongst the high street and online questions on their general
shopping behaviour and what attracts them when in store.
Also a selection of images of both Loft and Anne Taylor were
shown .We received initial thought and feedback on what came to mind when shown
the images.
Nicole Warr
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