Wednesday, 16 May 2012

Ann Taylor


Hey I've done a little brand identity for Ann Taylor - Let me know if it's okay/need to add or take anything out. Thanks!
 
Brand Identity:
Attributes – Versatile, Fit, Chic, Accessible, Quality, Inclusive
Promise – Loyal, Reliability, Wearable, Fits to real people’s lives
Personality – Feminine, Confidence, Sophisticated, Classic, Elegance  
Source of Authority – ANN INC.
Brand Essence – American, Women, Elegance, Classic

Rakhee xx

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