Hopefully from all the information provided and through our
designed Marketing strategy the brand are aware and will take into
consideration the key facts about the UK fashion landscape. With our strategy
we believe that this is the way forward in terms of expansion to the UK.
Things to remember:
That in order to make the UK consumer build a relationship
with the brand they must have a figure in which they can trust and recognise.
That it is important to build a ‘hype’ or talking point in
which to create a need and want.
That within the target consumer many women prefer to
purchase from shop in shop stores.
That social media and apps are a great way in which to keep
your consumers/ potential consumers up to date and build a relationship.
Nicole Warr
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