Real Women

Brands using "real women"

Dove

The Unilever brand’s much-copied "Campaign for Real Beauty" pioneered the use of everyday women, rather than models.

Nike

The sports brand ran a cam-paign in the US featuring women’s body parts with lines such as "My butt is big".

Pretty Polly

The tights brand was involved in ITV2's 'Coleen’s Real Women', based on a search for non-professional models to front marketing campaigns.

Ultimo

Having used celebrities in ads in the past, the underwear brand has opted for non-professional models for its latest campaign.

http://www.marketingmagazine.co.uk/news/1019477/LK-Bennett-roll-real-women-campaign/

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