Brand Identity & Image: LOFT

Brand identity: LOFT

Attributes

Wearable

Accessible

Comfortable

Fashion Forward

Promise

Practical Clothing

Versatile

For the everyday woman

Flattery

Personality

Casual

Trend aware

Loyal

Brand Essence

American

Heritage

‘Trusted personal stylist’

Source of Authority

ANN INC

Ann Taylor

Brand Image: LOFT

Attributes

Casual

Bright clothing

Embellishment

Promise

Comfortable

Easy to wear

Personality

Bright

Mothers

Clothing to fit easily into lifestyle

Busy

Brand Essence

Casual, Comfortable & Easy to wear,

Source of Authority

ANN INC

Ann Taylor