PEST
Political – Coalition
government, Clashing ideas. Rise in VAT
Economic – Recession,
Lower prices – More sales/discount. A lot of focus on attracting student
shoppers. Lack of jobs.
Social - Lack of jobs – more leisure time, but
less money to spend. Less time spent on high street – more online shopping.
People can’t see the money going out, whereas if they’d pay by cash they would
Technological factors
– Rise of online shopping, Instore technology, Online magazines,
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