Splitting up the strategy doc;
Amy: Analysis of LOFT Brand- Perceptual Map, Brand Identity Model & Image model
Recommendations on how the brands should enter the UK Market.
Consumer Profiles- Find a person...any ideas?
reports on celebrity endorsement. successfull collaborations?
ALL: Statistics on the UK Fashion market, who's big in the market? who is doing really well? successfull collaborations?
Rakhee: Analysis of Ann Taylor Brand etc... (can't remember what else you said you would do forgot ot write it down!?)
Nicole: Forever 21 Case Study
ALL START COLLECTING THINGS FOR RESEARCH DOC, IMAGES, SCREEN SHOTS ETC.
No comments:
Post a Comment