ANN TAYLOR

Brand Identity:

Attributes – Versatile, Fit, Chic, Accessible, Quality, Inclusive

Promise – Loyal, Reliability, Wearable, Fits to real people’s lives

Personality – Feminine, Confidence, Sophisticated, Classic, Elegance  

Source of Authority – ANN INC.

Brand Essence – American, Women, Elegance, Classic

Brand Image:

Attributes – Wholesome, Elegant, Simplistic, Chic

Promise – Wearable, Fashionable but not trendy 

Personality – Classic, Mature, Dated, Feminine

Source of Authority – ANN TAYLOR : ANN INC

Brand Essence – Feminine, Elegance, Classic

Rakhee x