Wednesday, 9 May 2012

Useful Link

http://www.marketingweek.co.uk/forever-21-brings-speed-retailing-to-the-uk/3030494.article

"Its strategy is based on speed. What is in store today may not be seen tomorrow, as Forever 21 has new product lines delivered seven days a week and old stock is not replenished."

-What's Ann Incs stratergy? What are they offering that's going to wow Britain?"

"Haul Videos"

"Forever 21 has come into the UK at a tough time but as a new brand it has built up a lot of excitement and it is probably a nice relief for customers to spend their money on a new brand at an affordable price point. The price point is comparable with Primark but it offers a better store experience and is more trend-led."

Rakhee xx

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