- Decided to go for Ann Taylor due to the fact that it would be easier to franchise in House of Fraser.
- Loft could have tougher competition on the UK high street H&M, Gap etc... and the price of LOFT is higher than the competition in the UK.
- Look at employment statistics as Ann Taylor is a brand that sells women's professional wear.
- Create a survey, what are the key things women like best about shopping and their favourite shop...customer service, price, product, location visuals etc...
- Survey, Have you heard of Ann Inc, Loft (show visuals), what magazines do you read?, do you know what a brand ambassador is? what do you think of Ann Taylor/LOFT, where would you rather shop?
- Look at the Ann Inc product range..
- Look at statistics on employment, UK market.
- Compare LOFT prices to competitors in the UK?
- Photoshop Ann Inc campaigns into buses, posters, HOF Franchise?
- HOLLY WILLOUGHBY as celebrity brand ambassador?
- BIG IDEA- HOLLY WILLOUGHBY Campaign, Launch event at London HOF, A magazine advertisement to find 5-6 normal brand ambassadors for the launch day, to promote the range.. etc.
- Student Bloggers to review the collection?
- Forever 21- How did they create the Hype?
- Recommendations- Customer service ( tone down?) look at US Presentations for inspiration.
- Look at brand ambassadors for a second case study? Dove, Pantene.
- Hype created by window displays in HOF london.
This is what i had written down!
Amy xxx
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