How the brand sees themselves...

I found them on linkedIn, and this is how they describe themselves as being...


"At ANN INC., WE GET WOMEN. Real women live ever more complicated lives. They juggle more activities, play more roles, and carry more expectations.

But what women value is what they have always valued: connecting with others, making smart choices, looking and feeling great. Living life fully means women choose to play all their roles with confidence and style.

That is why we’re here.

Specialties

women's specialty apparel retail"


Maybe in the questionnaire - we could get images from their campaigns and see how people describe them as and compare them with what they see themselves as?

Rakhee xx


(Oh they're on facebook too http://www.facebook.com/AnnTaylor)