Brand Autopsy

This is quite interesting, the post on this blog I found is an abstract of a Wall Street Journal article titled, Once a Bellwether, Ann Taylor Fights Its Stody Image.
They talk about Ann Taylor and the reasoning behind Loft and they have some comments that are worth a read
http://brandautopsy.typepad.com/brandautopsy/2005/07/tailoring_the_a.html

Nicole xx