Ann Inc.

From all the words that represent Ann Taylors Brand Identity... I chose to focus on 'Classic' as a sub heading

Classic 

• Timeless
• Feminine
• Always 'in'
• Elegance
• Sophisticated
• Beauty
• Confidence
• Professional
• Key Pieces
• Safe
• Tailored
• Security
• Trust
• Traditional
• Minimalistic
• Subtle
• Muted

And then I grouped them... One of the groups I focused on was...

• Timeless
• Feminine
• Elegance
• Sophisticated
• Minimalistic
• Safe

Motivated to buy:

1. Key wardrobe pieces, always wearable
2. She feels confident because it'll always be on trend
3. Appreciates good tailoring
4. Security -Trust

Brand/Personalities:

1. Zara
2. Chloe
3. Valentino
4. Kate Middleton? Tilda Swinton? 

Rakhee xx