Types of questions we might want to include... (just a jist)
Have you heard of the US fashion brand Ann Taylor/Loft?
If yes, how would you describe them? (we can give them a list of words to choose)
Add the images of Ann Taylor/Loft recent campaign... Ask them what words come to mind when they see this campaign.
Do these advertisements make you want to shop here?
-yes/no?
Why?
Who would you say are the UK competitors for Ann Taylor/Loft?
Also, did we want to do two seperate surveys one for Ann Taylor and another for Loft? Same questions... but maybe be easier to analyse results?
Also as primary research we could then look at their UK competitors and interview consumers from here?
Rakhee xx
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